Organizational Behavior, Behavioral Economics, Behavior Analysis, Decision Making, Evolutionary Theory


Dr. Hantula holds undergraduate degrees in Religion and Psychology from Emory University and graduate degrees in Psychology from the University of Notre Dame. He developed a broad perspective on the behavioral sciences and psychology, having worked as a biomedical engineering technician, behavior program supervisor, occupational health researcher, and as a professor of human resource management, management information systems, and now of psychology. His research combines themes from behavior analytic and evolutionary theories to focus on issues of choice, decision making, technology, and behavior in and around formal organizations, under the umbrella term “evolutionary behavioral economics.” Discovering “rational” reasons for supposedly “irrational” behaviors and choices is a common theme throughout much of his research – he views humans as adap ted beings, not flawed information processors. We are foragers, not rational actors. As his work is interdisciplinary and embraces multiple methodologies he has published widely in psychology journals ranging from biopsychology to organizational behavior, and also in many other fields including economics, information technology and medicine. His scholarly projects include computational modeling, meta analyses, laboratory studies, and field research in organizations and community settings.

Selected Publications

  • Hantula, D. A., & Wells V. (2013). Consumer Behavior Analysis: (A)Rational Approach to Consumer Choice. London, UK: Routledge.
  • Fagerstrøm, A. & Hantula, D. A. (2013). Buy it Now and Pay for it Later: An Experimental Study of Consumer Credit Use. Psychological Record, 63, 323-332.
  • Puvathingal, B. & Hantula, D. A. (2012). Revisiting the Psychology of Intelligence Analysis: From Rational Actors to Adaptive Thinkers. American Psychologist, 67, 199-210.
  • Hantula, D. A. (2012). Consumers are foragers not rational actors: A behavioral ecology of consumer choice. In. G. Foxall & V. James (eds.), Handbook of New Developments in Consumer Behaviour, (pp. 549-577). London, UK, Edward Elgar.
  • Wine, B., Gilroy, S., & Hantula, D. A. (2012). Temporal (In)stability of employee preference for rewards. Journal of Organizational Behavior Management, 32, 58-64.
  • Hantula, D. A., Kock, N. F., D’Arcy, J. & DeRosa, D. M. (2011). Media Compensation Theory: A Darwinian perspective on adaptation to electronic communications and collaboration. In: Gad Saad (Ed.) Evolutionary psychology in the business sciences. (pp. 339-363) NY: Springer.

Courses Taught

  • Industrial- Organizational Psychology
  • Learning & Behavior Analysis
  • Behavioral Economics
  • Honors Introductory Psychology