Geography and Urban Studies Alum Sells More than Just Ice Cream
by Sara Curnow Wilson
Angevine started Little Baby’s in 2011 with two friends looking for a new creative project. “We began with a single custom tricycle and a couple of unusual ice cream flavors, plus a whole lot of energy and enthusiasm,” Angevine says. “Things quickly went much better than anticipated and so we set out to make things less of a hobby and more of a proper business.”
The flavors aren’t the only unusual thing about Little Baby’s. Its logo features a grinning ice cream cone holding a scoop in one hand and an ice cream cone in the other. The “world headquarters” is connected to Pizza Brain, the world’s first pizza museum.
The commercial “This is a Special Time” attracted—and kept—national attention.
“It's three years old now and we still get inquiries, prank phone calls, hate mail, licensing requests and so on literally every single day. It's bizarre and inexplicable, but we are quite pleased.”
In some ways, LBIC came out of an interest in working to fix some of the problems of our local and regional food systems, which I learned about in large part at Temple.
The company’s tone is lighthearted and inclusive—roughly half of the flavors are vegan because, as the website says, “ice cream is for everyone”—but Angevine is selective about ingredients and serious about community development. LBIC sources its ingredients locally, at Trickling Springs Creamery and Greensgrow, has partnered with many local businesses and artists, and donates a portion of every sale to Trickling Springs Creamery.
“In some ways, LBIC came out of an interest in working to fix some of the problems of our local and regional food systems, which I learned about in large part at Temple,” Angevine says, describing LBIC as part business, part art project and part community development effort.
LBIC has met quick success, as evidenced by its growing list of luminaries. Mayor Nutter is a fan, along with comedians Eric Wareheim, Maria Bamford, and Hannibal Burress, and hip hop artist Killer Mike. Angevine is not content to stop there, however. “I won’t be satisfied until Weird Al and Pee Wee Herman are on board!”
Name of original tricycle:
The Flavor Blaster One
World Headquarters opened:
Number of flavors created:
Angevine’s favorite flavor:
Earl Grey Sriracha or Everything Bagel (“This is kind of like picking your favorite child.”)
Number of times “This is a Special Time” has been viewed on YouTube:
· World Headquarters - 2311 Frankford Avenue
· Cedar Park Embassy - 4903 Catharine Street
· Tricycles around town
· Numerous retailers throughout the region